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Tuesday, February 16, 2016

5 Social Media Platforms + Strategies to Develop Your School’s Brand

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Today’s students and their parents feel user generated content (UGC) on social media is more memorable and trusted than any other media. This makes social media the best way for schools to communicate their brand to their school community.  Award-winning principal, Eric Sheninger explains it this way:  “If you don’t tell your story, someone else will. When you roll the dice and take this gamble it typically results in a negative story being told.  In education we do not brag enough and as a result we pay the price dearly.  By becoming the storyteller-in-chief you can turn this tide and take control of Public Relations – for good.  There is so much power in stories and we must do a better job of sharing them.” (see full post here).

Superintendent Joe Sanfelippo who is one of the hosts of the Bam Radio show BrandED couldn’t agree more. He advises educators to “Never give up the opportunity to say something great about your school.”

In New York City we support staff in using social media to tell the story of themselves, their students, and their schools. Hudson High School Principal Nancy Amling understands this. She explains that, “When we look at logos in the outside world, we internalize a brand's message, tone and services. With a school, the same can be accomplished by creating a unified branded look that celebrates the school's unique identity. Our ‘brand’ represents our Hudson family, and prospective students are drawn to our school's clear message sharing the awesomeness of Hudson student life. We are represented on our website, Facebook and Twitter which we use to keep our students and families informed."

Nancy isn’t the only one telling the story of Hudson High School. The best story tellers are those who make up the school community. Students, parents, teachers, and leaders are all partners in telling the story of your school.  

Here are some tools schools can use to begin telling their story.  
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